Maryland Didn't Flinch

For most of 2024, everything followed the script.

Governor Wes Moore of Maryland endorses Angela Alsobrooks for Senate.

Angela Alsobrooks, already a rising star in Maryland politics, had built an impressive coalition, and our digital team worked in lockstep with the governor’s office to amplify her message. Every social post, video, and targeted campaign was part of a broader strategy designed to drive engagement, increase turnout, and reinforce Democratic momentum across the state. Our data models tracked strong early returns. Messaging was resonating. It felt like we were executing exactly as planned.

Then came the shockwave.

President Biden addresses the nation on his decision to drop out of the 2024 election.

When President Biden announced he would not seek reelection, the ripple effects hit Maryland immediately. Voters were confused. Volunteers were rattled. Opponents seized the chaos to flood the zone with misinformation. For a moment, it felt like the ground had shifted beneath us.

But campaigns are built not just on strategy—but on responsiveness.

Overnight, we retooled our content calendar. We issued rapid-response videos addressing voter uncertainty. We doubled down on local storytelling, highlighting Angela’s leadership, clarity, and steady presence amid national upheaval. With our national standard-bearer stepping aside, we refocused our message: leadership begins at home.

Internally, we coordinated with digital directors across state parties and national committees, sharing tactics, flagging trends, and filling in the gaps that the presidential vacuum left behind. We weren't just running a Senate campaign anymore—we were holding the line for a party in flux.

And despite the turbulence, we won. Angela Alsobrooks made history.

Angela Alsobrooks takes historic oath of office.

It’s a victory I’m proud of—not just because of the outcome, but because of how we got there. The adaptability, the collaboration, the commitment to staying grounded even when the narrative changed. It was a campaign that reminded me that success in politics isn't just about hitting your targets—it's about knowing how to find new ones when the map suddenly disappears.

Still, we must be honest. We lost the presidency.

We can blame the chaos. We can dissect the timeline. But at the heart of it, we must confront the deeper question: how do we, as a party, regain the public trust?

It's a question that can’t be answered by one race or one candidate. It will take showing up—early and often—in every community, not just to ask for votes, but to listen, to serve, and to rebuild relationships. Digital strategy can amplify a message. But trust is earned offline.

2024 didn’t end the way many of us expected. But it reminded us of something essential: when the ground shifts, your footing matters more than ever.

And Maryland stood firm.